Neuromarketing algorithms for digital marketing strategies: ethics
Date
2023-12-06
Authors
Version
Other
OA Version
Citation
M. Goncalves. 2023. "Neuromarketing Algorithms for Digital Marketing Strategies: Ethics" https://doi.org/10.13140/RG.2.2.13444.44165
Abstract
This research seeks to offer guidelines to assist market researchers, marketing professionals, data scientists, and developers in using neuromarketing and machine learning algorithms ethically to analyze consumer behavior and preferences, segment customers, and target buyers while maintaining the benefits provided to customers and businesses across industries.