Internationalization strategies of Lusophone-African SMEs: a case study analysis
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Accepted manuscript
Date
2022-11-06
Authors
Goncalves, Marcus
Version
Accepted manuscript
OA Version
Citation
M. Goncalves. 2022. "Internationalization Strategies of Lusophone-African SMEs: a Case Study Analysis" https://doi.org/10.13140/RG.2.2.21067.67368/1
Abstract
This study investigates Lusophone Africa multi-national enterprises (MNEs) internationalization strategies from Angola and Mozambique, specifically their entry mode. Information was gathered through a survey of 29 MNE’s upper management respondents and subsequent face-to-face semi-structured interviews with 24 of them in their countries. The results suggest that most MNEs opted for equity-based investment strategies, mainly joint ventures and mergers and acquisitions (M&A), as their preferred mode of entry when internationalizing. A significant group opted for e-commerce/e-business strategies and direct and indirect exports. A smaller portion of the interviewees chose Greenfield investment as a mode of entry. These MNEs could be classified as born global/international new ventures (INV). Finally, this study presents a conceptual framework for studying the entry mode choice of enterprises from Lusophone Africa frontier markets. It presents research propositions for better understanding the determinants of entry mode strategies of enterprises from Angola and Mozambique. Case study analysis of internationalization strategies of Lusophone-African SMEs in Angola and Mozambique. A proposal of an integrated internationalization approach.