A study of some of the psychological aspects of the advertising and sales procedures and technique as employed by the Coca Cola Company of America

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Date
1948
DOI
Authors
Clancy, David Dana
Version
URI
https://hdl.handle.net/2144/5114
OA Version
Citation
Abstract
Description
Thesis (M.B.A.)--Boston University
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Based on investigation of the BU Libraries' staff, this work is free of known copyright restrictions
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Dissertations and Theses (pre-1964)